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IBM: Datagrams
Touching the hearts of your audience
IBM tracks every piece of match data at the US Open. To bring it to life, we turned the data into 15-second animations on Instagram that went live less than a minute after each set ended. Each told the story of that set through its data – so fans knew immediately why a player was winning, or losing.
To create the custom animations in real time, an algorithm helped us choose combinations of animations and colors for every single set.
To create the custom animations in real time, an algorithm helped us choose combinations of animations and colors for every single set.
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