To launch Ubisoft’s Assassin’s Creed Black Flag Resynced, the return of one of the most iconic pirate games ever made, FanTheory transformed its pirate fantasy into a global social media takeover.
Ubisoft
Assassin's
Creed
Black Flag
Resynced
#BoardTheFeed
To launch Ubisoft’s Assassin’s Creed Black Flag Resynced, the return of one of the most iconic pirate games ever made, FanTheory transformed its pirate fantasy into a global social media takeover.
The idea was simple: What would Edward Kenway do with access to the internet?
He’d take it by right of plunder.
We created #BoardTheFeed, a global social takeover that brought internet piracy to life on the game's launch day.
We boarded social feeds across the internet, raising the Black Flag across accounts from Ubisoft IPs to McDonald’s, Visa, Red Bull, Domino’s, Philips TV, the Epic Games Store, and more, turning the internet into Jackdaw territory.
We boarded social feeds across the internet, raising the Black Flag across accounts from Ubisoft IPs to McDonald’s, Visa, Red Bull, Domino’s, Philips TV, the Epic Games Store, and more, turning the internet into Jackdaw territory.
#BoardTheFeed took over accounts on X, Facebook, Instagram, Tiktok, Discord, Youtube and creator channels.
Brand Partnerships
#BoardTheFeed
Red Bull Gaming created its own take on #BoardTheFeed, alongside other brands and creators. We designed the creative system to be flexible and open-ended, giving brand partners the freedom to interpret the idea in their own voice while keeping the campaign recognizable.
Red Bull Gaming created its own take on #BoardTheFeed, alongside other brands and creators. We designed the creative system to be flexible and open-ended, giving brand partners the freedom to interpret the idea in their own voice while keeping the campaign recognizable.
