top of page

Nike Reactland
Transforming customers into game characters

For the launch of the new Nike React running shoes, we hacked in-store trialling and wired up a game played by running. ‘Reactland’ is an immersive experience installed in stores around China where shoppers would run on a treadmill and become the heroes of a game.

play_button.png

Players would control an avatar of themselves running through a fantastical land that represented the attributes of the shoe (soft, light and bouncy). Players would leave the experience with a 10 second video of themselves running through ‘Reactland’ to share on social media.

1_REACTLAND_HERO_low-1.jpg
Screenshot 2024-09-27 at 3.26.36 PM.png
Screenshot 2024-09-27 at 3.26.24 PM.png
egypt-1.gif
roof.gif

More Work

bottom of page